about us & our Services
Market Impact & Sales
Intelligence & Strategy
Intelligence & Strategy
Business support, market engagement, and sales strategy are essential components of effective corporate coaching and investment promotion. Focused on strengthening performance, positioning, and teams, we aim to deliver real impact and sustainable revenue growth. Our services can be tailored on a short- or long-term basis, structured around specific projects or overall market strategy.
Intelligence & Strategy
Intelligence & Strategy
Intelligence & Strategy
We develop informed market strategies through insight, industry analysis, and stakeholder mapping, which support revenue growth and expansion decisions while fostering a sustainable market footprint. Our services also include investment promotion and assistance in identifying local partners, alongside corporate coaching to enhance overall business effectiveness.
Corporate Coaching
Intelligence & Strategy
Corporate Coaching
Our personal virtual coaching program focuses on supporting women early in their careers or those entering new work environments through tailored corporate coaching. This proven five-week deep dive emphasizes individual guidance, reflection, and practical support, all crucial elements for effective market strategy and investment promotion. Due to high demand, the program is offered selectively with limited availability. Participants have described it as "life-changing" and said it has "truly transformed my life" - Femi.
Achieve your business goals together with an Advisory built on judgement, execution & trust
Founded and led as a personal advisory practice, the Advisory draws on 15 years of senior, high-end sales and commercial leadership across international markets. The work focuses on executive strategy, market expansion, organisational development, partnerships, fundraising, and corporate coaching; supporting leaders and organisations navigating growth, complexity, and change.
Our approach is highly personal, warm, and always bespoke. Clients can expect a hands-on, close-working relationship characterised by trust, discretion, and clear communication. Engagements are shaped around each organisation’s context, culture, and ambitions, with no off-the-shelf frameworks or generic playbooks. Work combines strategic judgement with practical execution from pressure-testing decisions and sharpening market strategy to supporting negotiations, stakeholder engagement, and delivery in real time.
All clients work directly with Marta, whose reputation has been established through sustained leadership in complex, high-stakes commercial and advisory environments. Experience spans technology, fintech, media, infrastructure, international governance, professional services, and impact-driven sectors. Her leadership experience covers sales, communications, and external relations, as well as contributions to advisory groups, international delegations, HNWIs, NGOs, and the public sector. Marta's commercial track record includes work with over 500 of the largest domestic and international companies in West Africa, alongside extensive engagement across African, Middle Eastern, and European markets.
Over the years, the Advisory has delivered measurable commercial impact, supporting revenue growth, successful market entries, strengthened partnerships, and improved executive decision-making across diverse operating environments. Past clients include boutique financial services firms and global banks, world-leading investigative journalism organisations, presidential offices, energy companies, and technology start-ups, to name a few. In addition to these, we have actively engaged in investment promotion, ensuring our clients thrive in competitive landscapes. References are available upon request. Client feedback consistently highlights the quality of judgement, depth of engagement, and tangible outcomes achieved, with many engagements evolving into long-term, trusted advisory relationships.
Marta is based in London and also operates in her home regions in Lagos and Stockholm. All services are delivered primarily through virtual communication; in-person meetings can be arranged upon request but are not default.
Most collaborations begin with an initial consultation, which is offered at no cost. Services are typically structured on a project basis or over an agreed period, depending on scope and needs. Commission-based remuneration is not accepted.
While it is not doable to take on every request due to demand, each enquiry is considered with care and responded to within one working week.
Corporate coaching for individuals and groups may, where time allows, be offered on a subsidised basis and in some cases at no cost. The company applies on behalf of the professional/s. Due to strong demand, longer-term coaching engagements are unfortunately currently not available.
Our Most Sought-After Advisory AREAS
Commercial strategy & revenue growth
The Advisory offers comprehensive corporate coaching services, focusing on go-to-market strategy, market positioning, and high-value sales leadership. We facilitate investment promotion, partnership development, sales team enablement, and executive-level negotiation support, all tailored to client needs, and informed by an initial assessment and strategic review to drive revenue growth.
Market entry & accelerator
The Advisory offers a comprehensive approach to market strategy, providing tailored services such as market entry and accelerator strategy, competitive and landscape analysis, stakeholder and influence mapping, and planning for expansion and market footprint. Additionally, we focus on investment promotion strategies, local partner identification, and analysis of the political and regulatory context, all designed to support client needs following an initial assessment and strategic review, ultimately driving revenue growth.
Delegations, investment & strategic capital
The Advisory specializes in the design and delivery of executive and investor delegations, alongside corporate coaching that enhances HNWI and institutional relationship management. Our approach focuses on developing a robust investment promotion strategy and market strategy aimed at driving revenue growth. We provide strategic introductions and high-level stakeholder engagement, all tailored to client needs and delivered with discretion following an initial assessment and strategic review.
Public-private partnerships (PPP) & government engagement
The Advisory supports clients seeking to develop and deliver public-private partnership (PPP) strategies, including engagement with government entities, regulators, and public institutions. This includes stakeholder mapping, positioning and outreach planning, partnership structuring support, and guidance on long-term institutional relationship building. The Advisory also supports leadership teams in navigating political context, procurement realities, and strategic engagement processes, with the aim of building credible partnerships that support sustainable growth.
Most Requested Starter Package
Commercial Performance Review
The Advisory’s Commercial Performance Review is our most sought-after starter package. It is a focused one-month engagement designed to provide a clear, independent assessment of how commercial growth is currently managed, and what practical improvements can strengthen performance quickly.
The review covers commercial strategy, leadership execution, sales standards, and internal day-to-day practices. It includes assessment of human capacity, customer engagement procedures, pipeline discipline, CRM usage, sales tools, follow-up processes, and the quality of internal SOPs supporting conversion and account management.
The review results in a written assessment report outlining current status and clear, prioritised recommendations to improve growth, strengthen execution discipline, and upgrade internal commercial systems.
Multiple review formats are available and the package can be scaled to the size and complexity of the organisation. This flexibility also supports accessible pricing, ensuring that both smaller and larger organisations can benefit from a structured commercial review with clear outcomes.